— PROJECT NAME
Master Sales Aid
— ROLE
Copywriter
— CATEGORY
Rare disease (liver)
HCP
This client for a rare liver disease was fighting an uphill battle as a second-line, add-on treatment. I came onto the team just as a new campaign was chosen, but before they had written their core sales pieces—their Master Sales Aid.
I wrote, annotated, referenced, and took this piece through MLR under a crunched timeline to be ready for a sales meeting. In the end, the meeting went great, and the sales team was impressed and empowered with what they were bringing to HCPs.
Below represents a selection of pages.
